We help B2B brands become visible in AI search results like ChatGPT, Claude, and Perplexity — capturing high-intent traffic and driving 3x to 23x higher conversions than traditional SEO.
Free consultation • No commitment required • Custom roadmap included
AI search engines are now front doors to the internet. If your brand isn’t appearing in ChatGPT, Claude, or Perplexity, you’re invisible to your next buyer.
Users ask detailed questions and expect clear, expert answers
Compared to traditional SEO traffic (source: HubSpot, Ahrefs, Semrush)
Few B2B brands are optimized for AI search — yet
B2B companies optimizing for AI Search are seeing up to 23x higher conversion rates compared to traditional SEO, thanks to more qualified, high-intent traffic from tools like ChatGPT, Claude, and Perplexity. Unlike traditional search, AEO aligns your brand with how buying decisions are actually made in the age of conversational AI — resulting in faster sales cycles, lower CAC, and measurable ROI.
Leads from AEO strategies convert 3x higher than traditional inbound”
– HubSpot
The future of search isn’t about keywords — it’s about answers. AI tools like ChatGPT, Perplexity, and Claude now shape how B2B buyers discover, research, and decide. If your brand isn’t visible in those answers, you’re invisible.
We help you show up in AI-generated answers when your buyers are asking questions that matter.
Appear in buyer journeys earlier — where trust is built, not just where clicks happen.
We optimise your content for AI comprehension, passage retrieval, and semantic clarity.
AEO doesn’t just get you seen — it drives measurable ROI by aligning content with buyer intent and AI search behavior.
See the difference AI Search Optimization can make to your B2B marketing visibility and conversion rates.
We help B2B marketing teams break out of traditional SEO silos and become highly visible where buying decisions now start — inside AI-generated answers.
✨ Results: Up to 23x higher conversion rates from AI search vs traditional SEO
We structure your content and digital footprint to rank in AI answer engines like ChatGPT, Claude, and Perplexity.
🚀 Results: 4.4x more valuable visitors from AI search (Semrush)
We help you align your brand with buyer questions, ensuring you appear earlier in the consideration journey.
📊 Results: Full transparency on how AI engines see (and cite) your brand
We equip your team with real-time dashboards that track brand visibility across AI tools.
⚡ Results: Faster iterations and smarter content ops
We help you double down on what drives visibility and conversions — with no wasted effort.
From quick wins to comprehensive transformation, we have the right solution for your business stage.
Best for early-stage B2B brands or marketing teams
💷 £997
one-time setup
Ideal for teams of 2-5 people
Best for growing teams scaling visibility and content
💷 £2,497
one-time setup
Ideal for teams of 5-15 people
For large-scale teams, agencies, and multi-brand orgs
💷 £4,997
full transformation package
Ideal for teams of 15+
We optimise your brand for visibility inside ChatGPT, Claude, Perplexity — not just Google.
We speak funnel, GTM, and brand — not just schema and semrush.
We speak funnel, GTM, and brand — not just schema and semrush.
Fast, focused deployments. We don’t drag out projects or drown you in jargon.
Dashboards that show where you rank in AI engines, how you’re cited, and what’s improving.
Across SaaS, fintech, education, and emerging AI startups.
Built by marketers who live and breathe AI search, not engineers building in a vacuum. We’ve been in your shoes — chasing ROI, not just rankings.
CMO & Chartered Marketer
Fatmir brings deep B2B marketing experience with a focus on visibility, demand generation, and AI adoption. As a Chartered Marketer, he blends traditional GTM expertise with cutting-edge AEO strategies that get results in today’s AI-first search landscape.
AI Automation Expert
Huw specialises in engineering AI search visibility systems that integrate with CRMs, CMSs, and enterprise data stacks. With experience across startups and FAANG, he helps clients gain visibility inside ChatGPT, Claude, and beyond — with dashboards and schema that actually work.
We audit your site, content, and search presence across AI engines like ChatGPT, Claude, and Perplexity — and surface where you’re missing out.
We create a tailored AEO strategy and implement high-impact optimisations — answer pages, structured data, citations — all built for visibility and ROI.
In 7–14 days, you’re live. We deliver dashboards, documentation, and async training so your team knows exactly how to leverage the system.
We track performance across AI engines and evolve your strategy with ongoing updates, new opportunities, and regular review cycles.
Not just traffic — measurable impact from visibility in AI search engines.
“Sefton Labs helped us get found in ChatGPT and Claude — we now show up for core buyer questions and have seen a 35% uplift in qualified inbound leads.”
“After launching our Answer Pages with Sefton Labs, we saw a 4x increase in demo requests — it’s like SEO, but smarter and faster.”
Book your free 30-minute AEO strategy call and uncover where your brand is (or isn’t) showing up in ChatGPT, Claude, Perplexity, and more.
If we can’t identify 3 high-impact visibility opportunities in your first call, we’ll send you a £50 gift card for your time.
We scan how your brand performs across major AI engines
Step-by-step plan to improve your visibility, traffic, and conversions
Walk away with immediate changes you can implement
© 2025 Sefton Labs Ltd. Helping B2B brands win visibility and revenue through AI Search Optimization (AEO).
